Thursday, February 21, 2008

Home Based Business

Marketing Your Work at Home Business

You can have the greatest home based business idea in the world but without the proper business marketing no one knows you exist. You can have a really nice website for your home based business but it will still never be found without a directed business marketing plan.

Effective business marketing is crucial to setting up your home based business for success. However the reason you probably started a home based business was because you did not have much in the way of capital or funds and as result have little to spend on advertising. But you can still get started with an effective business marketing plan-even on a low budget. Here are some ideas for you to consider when it comes to marketing your home based business.

Use your automobile for marketing your home based business. It costs very little to make a large banner and attach it inside the rear window of your vehicle advertising your service, product, and website (if you have a website). You can even have a decal professionally made for a small price. Another thing people do is have magnetic advertising signs that they slap on the sides of their vehicle with the same information. But the rear window really holds a captive audience-especially if they are tailgating you.

Use Email signatures for marketing your home based business. Advertise your product or service on your email signature. It is free.

Make contributions to forums for marketing your business. For example, if your service is web design, participate in one of the many webmaster and web designer forums on the internet by contributing an article giving some technical help to beginners. Include a back link to your website if the forum allows that.

Give away free stuff for marketing your home business. Are you a writer? Give away a free article with the purchase of 10. Are you a software developer? Give away a free utility program. Always include references to your website. Is your home based business the type where you find yourself dealing with the public? Give away some business card calendars (they are really inexpensive). Another free item people like is the business card magnet that they can just post on their refrigerator. People like free stuff. Of course you want to put limits on free stuff but it is an effective way to market your home based business.

Get involved in fund raising events that allow you to advertise. An example of this is a non-profit organization holding a free car wash where those getting their cars washed are handed a bag with advertising flyers. The advertisers give the donations (any reasonable amount) in exchange for their flyers being handed out. The car wash day is busy because people like free car washes and your flyer gets passed out to each of them. The point is that when you get involved in community events, it is a perfect opportunity to advertise your service or product at a minimal cost.

Advertise on free classified directories. Directories such as are good places to advertise because they are free marketing for your home based business. Some will debate as to their value however the advertising is free so what have you lost other than the time to post the ad? Craigslist warns posters to deal locally as this reduces the risks of scams.

The marketing strategy is to get the word out about your home based business product or service to as many as possible at a minimum cost. You are really only limited by your imagination.

Wednesday, February 20, 2008

Make Money

Is A Website Necessary To Make Money On The Internet?

There has been a lot of debate about this question. You basically have two camps. One that says you can't make money on the Internet unless you have your own website, and the other that says that isn't necessarily so.

I belong to the second camp. While a lot of money can be made by having your own content rich website, it is a lot of work. And quite frankly, most people aren't willing to do that much work. Putting up a website with multiple pages, providing your visitors with tons of useful content and also utilizing some means of collecting names and email addresses of your visitors so that you can market to them again and again takes a lot of time, effort and expertise.

The advocates of the "you can't develop online income unless you have your own site" theory either don't know (doubtful) or don't want to admit that you can make a lot of money online without a website of your own.

There are a number of ways to do this. Take Affiliate Marketing, for example. With this, affiliates promote a product for the owner, and receive a commission for each buyer they send to the owner of the product or service. While you can certainly promote a product on your own site, you can also advertise with free classifieds, or PPC sites and send a prospective buyer directly to the owner's sales page.

Another good example of selling online without a website is Ebay. There are thousands of people selling other people's stuff for commission on Ebay and some of them make piles and piles of money doing it. You can buy books that show you how to do that. But that's not what this article is about. I bring it up only to prove that a website isn't necessary to make money on the Internet.

One of the best ways I've found to make money online is to acquire the resale rights to a great product, or group of products and then promote them yourself. It works like this. You find a product that your want and need, and you buy it. The merchant then offers you the resale rights to that same product for a price. If you purchase the resale rights you then have the right to sell this product, not for a commission, but for the full selling price. In other words, if you make even one sale, you have recouped your investment. You keep the entire selling price of the product, not just a commission.

Now, most of the time, this would also require you to have your own website, but some merchants do all the work for you. When you buy the resale rights and download the product, you will get a unique link, similar to an affiliate link, that will take a potential buyer to a sales page that the merchant has developed. However, when someone buys from that page, you receive the entire purchase price through whatever payment method the merchant has set up for this purpose.

This is the kind of deal you should look for. You get 100% commissions for each and every sale you make. Usually, the only thing the merchant gets out of the deal is the contact information of the buyer, which is all he's really after anyway, to build his opt-in list.

There are a bunch of programs out there that work like this, but one of the best I've ever seen can be found at Check them out and begin your earning today.

Saturday, February 9, 2008

Home Businesses

Home businesses give the average person a chance to become very successful. Home businesses will be the next big thing in the future. Many people are failing to see the huge opportunities home businesses can offer. There are many benefits to starting or going into business for yourself. The tax benefits alone can help you out tremendously. Not to mention all the money you can make with your own business. Many people have a negative view on this type of industry but they are solely mistaken.

This industry gives everyone and I mean everyone the chance to become successful for little or no amount of risk. This is something that is unheard of. Just think about it for a second. Where else can you make hundreds of thousands of dollars for a minimal investment. No where else can you this. Before if you wanted to start a business you at least needed $20,000 dollars.

With a home business you only at most need a couple of grand, that's it. And you can get started. Many people fail to grasp this fact and fail to take advantage of the awesome opportunity this industry offers the average hard working individual.

Many people are not making the type of money they want at their day jobs. Many people are depending entirely are one source of income. Normally that sole source of income comes from their jobs. They are badly misleveraged. Everything they own depends on their income from their jobs. Their house, food, cars, clothing, and lifestyle depends on only one source of income their jobs.

When people lose their jobs they find out how badly they were misleveraged. Once they realize this it is normally too late for them. They normally have to take a lower paying job and give up the perks and the lifestyle they used to lead before. It is a harsh reality to be in. But this can all be avoided by creating a secondary source of income for yourself in your spare time.

Many people are beginning to wake up to the harsh realities that many of our white collar jobs are being exported overseas and corporations are downsizing and laying off employees just to save money. Many people are keeping their day jobs and starting a business part time. This is a very smart way to go. Creating that secondary income is a great way to ensure your family and your lifestlye can continue just in case anything were to happen at your job.

Times are changing and those who do not change with the times will get passed up by those who are willing to change with the times. Why do you think we have 20 year old billionaires but at the same time we still have baby boomers still struggling to make ends meet each month. The reason is because times are changing and those who are willing to change with the times will move ahead and those who don't will get left behind. Home businesses are a great way to start to change with the times.

Friday, February 8, 2008

Home Business Opportunity

Many people are looking for what home business opportunity they should pick. Now a days you can find a home business opportunity pretty much any where you go. What separates the really good home business opportunities from the really bad ones?

Lots of things separate the two from each other. When looking at a company there are many factors you must look at. You must do your due diligence, before joining up with any company. A home business is a great way to quit your day job. You must be sure it is really worth your time and money before joining up. When you are able to find the opportunity that works for you the rewards will be well worth your effort.

There are many things to look at before joining up with a company. One of the key things to look at when deciding to join a company is their training program. Now if you have experience in building and marketing for a business, then this may not be as important. But if you have failed in other businesses or if it maybe the first company you are joining, then this becomes a must.
Your training will determine whether or not you succeed. In business the key is to get targeted prospects to look at your site, product or whatever it is you are selling. Many people fail in business because they have no clue how to get targeted prospects or traffic to their service or product. It is a numbers game, period. This is a fact.

Many people are told to make up a warm market list and then to contact those people. This is the worst advice ever. Most of the time the warm market list consists of family and friends. And since most of them know you have no business background they will tear you to sheds. Plus you will also need to reach lots of prospects not one or two.

Many companies teach their reps to knock door to door to try and sell. Yes it works but it is very tough and you must be able to deal with rejection. There are much easier ways to reach lots of prospects without you having to go through all of that. And that is why the companies training is so vital. Many companies have bad training and many companies just want your money and that's it. You must make sure your company has great training in place so your chances of succeeding increase.

The next thing to look at is the comp plan. You must calculate if you can really make a living from the comp plan. Many comp plans are just designed do the company makes the fortune and you make the nothing. While the company is making the big bucks. There are many comp plans out there like this. You must do the numbers in your head and be realistic. Don't get fooled, there are many bad comp plans out there.

These are two of the main things you should look for when thinking about getting into any home business opportunity.

Thursday, February 7, 2008

Successful Home Based Business

What are the keys to running a succesful home based business? These are a few of the key things I think anyone needs to run a successful home based business. 90 percent of people are not making any money at all with their business. Many things contribute to this but I think the companies are most at fault.

Many companies offer little training on how to properly market for a business. Many of the companies that do offer training offer really bad advice. For example, many companies are still going by the common MLM practice of creating a warm market list and contacting the people off of that list.

This is not practical and does not work at all. Sales and business is a numbers game, in order for any business to work they must consistently market to huge numbers of people. Creating a list of your warm market will not get the job done.

Many times in fact it ends up backfiring, due to all the negative responses received from family and friends. With that being said let's go over what I think are the main elements to creating a successful home based business.

The fastest way to grow any company, is to get on the phone and make sales calls. This is the most direct route you can take and it also works the best.

Many people fear rejection which is why they would rather jump off a cliff than have to make phone calls. Studies show 90 percent of people who are making sales calls to grow their business are making over six figures per year. That stat shows how powerful making sales calls can be.
The next way to grow your company is to advertise. Advertising can range from magazine ads, newspaper ads,Pay Per Click, TV ads, and radio ads.

Posting in free classified ads, I believe is completely ineffective. Yes advertising will cost you money. I believe to have a truly effective advertising campaign going you will need an advertising budget of at least $5,000 a month.

If you don't have the money that is fine, just use whatever amount of money you can put aside to advertise with. Advertising your business is a vital element, which is often overlooked by many business owners. If you are going to be spending on advertising it makes complete sense to hire a professional copywriter to write sales ads for you.

Finally the big craze right now is Internet Marketing. Now yes you can pay for PPC to get your ads placed in search engines but you will at least need $1,000 per month depending on the keyword. I know some people who are spending $10,000 dollars a month on PPC alone.
The other way is to get organic listings in search engines like Google and Yahoo.

The thing to remember with organic listings is it at least takes ,at a minimum, 3 months for your websites to show up. And that depends on what keyword you are going after. Some keywords can take years to get top listings for.

Anyone who tells you otherwise is lying to you, period.

As you can see their are many things to know and to learn when trying to start a successful home based business. Just remember you cannot learn everything overnight. Take your time and really learn how to build a business and the payoff will be huge.

Wednesday, February 6, 2008

Start A Home Based Business

Why are so many people looking to start a home based business? The answer is really quite simple. The opportunity people get when they start a home based business is overwhelming. Many people take full advantage of all of the perks that come with starting a home business.

Although starting a home biz is a great way to get out of your 9 to 5 there are some precautions you should know about before you venture out and begin your biz. One of the first things you will notice when trying to start a home based business is everyone and I mean everyone will promise you something for nothing. You should just know this does not exist.

These companies or individuals are simply lying to you. They just want your money and will leave you high and dry. Now there are some great businesses out there. But you will have to do your due diligence before joining up with any company.

A home business gives the average the person the opportunity to make the kinds of money most people only dream of. Many people are not aware of how the times are changing. This is not the 1950's anymore. Going to college and getting a good paying job will not cut it anymore.

Many people miss this point entirely. People think if they get more degrees they'll be okay. Nothing could be further from the truth. We are now living in a global economy. What does that mean to the average college educated worker? Well it means instead of just having to compete against other Americans for jobs, you will now have to compete against the world. Don't believe me.

Why do you think so many jobs are being shipped overseas? Corporations only care about saving the company money, period. Many people fail to see this fact and that is the reason so many people, primarily the middle class are going to get left in the dust.

A home business gives you the chance to move ahead with the times. The tax incentives alone are great but even more importantly, a home biz gives you more leverage. Yes more leverage. Instead of having to worry about your company downsizing or your job getting shipped off to India, you can create a new income stream for yourself.

Many people are depending on 3 things to take care of them. Their job, the government and their 401k if they have one. All 3 are extremely risky and have no insurance. First off your job can fire you at any moment. Your job is not a secure income stream, it can be taken away at any moment. You have no control over what decisions your company decides to make.

You are pretty much at your companies mercy. The government is not what is used to be. We are in a financial crisis. Many experts are predicting Social Security will become bankrupt within 10 to 20 years. And if you just think about it there is no way our government is going to be able to take care everyone. And even if you do get government support, your lifestyle will dwindle immediately.

If you want to live like a poor person then have fun depending on the government. 401k's are the biggest scam of them all. 401k's offer no insurance or protection for the American worker. Sure 401k's work if the stock market is going up but in a down market you can get completely wiped out.

Imagine building a 401k for 30 plus years and then having it completely wiped out in less than 24 hours. Well this is not some fairy tale this is really happening to people. Talk to the door greeter's at Wal-Mart.

Many people will not see this coming until it is too late. Don't be one of them. Not having to depend on a job for money is such an awesome feeling. Not having to live paycheck to paycheck is also an awesome feeling. The choice is yours. You can continue to get passed up or you can join the winning side and start a home based business.