Tuesday, December 11, 2007

Are You Tracking Your Advertising Results For Your Home Business?

Are you tracking your advertising results for your home business? Many home business owners are not tracking their advertising efforts at all. Many home business owners have no clue how to track their advertising efforts. Now as a home business owner why should you be tracking your advertising? Simple you need to know what is working and what is not working. As a home business owner tracking your advertising is essential. Many home business owners pay for ads normally in a classified ad site like Craigslist and have no clue how many hits or views they are getting from their ad. This is not smart business at all , in fact this is a terrible way to do business. As a home business owner you need to track everything and I mean everything. From your websites, blogs, blog posts, forum posts, articles, emails, and pretty much anything else you are doing to advertise your product or home business. There are many ways to track the advertising you do for your home business.

There are many different programs out there which will track your advertising efforts out there for you. The costs may vary depending on the program you are looking at. The costs can start from 20 bucks a month and run as high as a couple of hundred a month. It just really depends what you need to track your home business advertising efforts.

Now you maybe wondering why most home business owners are not tracking their advertising results. The simple reason is most home business owners have no clue how to market to begin with. Think about it. If you are paying 25 dollars to Craigslist to post an ad for your home business. wouldn't you want to know how many views your ad is getting and how many clicks your ad is getting? It is just
common sense. You need to know what is working and what is not working. Then once you figure out what is working you build on that and then you can stop advertising in places that are not working for you and your home business. This is called smart marketing. Most home business owners throw their time and effort into any advertising ploy they may see and hope it goes well. Well most of the time it doesn't.

See tracking your advertising gives you a huge advantage over your competition. Like I said most home business owners are not tracking their advertising. And if you are one of the few who are actually tracking your advertising you will know when something is actually helping your business grow and when it is not. You will also know what places are great to advertise your home business in and which places are not so great to advertise your home business in.

To put it simply you should not be advertising online or any where unless you are tracking it and seeing how well it is doing or it is not doing. It just makes complete sense from a business standpoint to know where every penny of your advertising budget is going and if it is working or not working for you and your home business.
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Still Using Classified Ads To Build Your Home Business

Are you still using classified ads to try and build your home business . Well I'd hate to break it to you but classified ads do not work when trying to build your home business . Well you may be thinking why do classified ads not work when trying to build a home business ? In this article we will go over why they do not work and what other techniques you can use in order to be effective. Classified ads may work for selling cars and even some products but they sure do not work when trying to build your home business .

Posting your home business on classified ad sites is a waste of time. Why? Everyone is posting their ads on these types of sites. The truth is most home business owners do not know how to market their product so they do the most convenient thing and that is post on classified ad sites. Hoping and praying someone will buy. They may get a few inquires but nothing substantial.What is going to separate your home business from the other thousands and thousands of home business opportunities posted on these sites? Nothing. Most of the people who go through these sites are looking under the home business section, are looking for two reasons and they are not looking to buy what you have to offer. The two reasons are, one they are about to post their own ad and two they are looking to reverse market you and sell you their own product. You do not have people actually interested in starting a home business looking through these ads. So it makes no sense at all to post there. Yes you may get one or two sales maybe but it is not worth your time or money. There are far better solutions than posting in the classified ads .

The best way to market your home business is through gaining the top spots for keywords in Google, Yahoo, and MSN. This is probably the best bet hands down. It does take work to make this happen. Next you could also use article marketing, which is a really great way to gain exposure for yourself and your home business . with article marketing you will have to write and submit your articles to article directories on a consistent basis. Writing one or two articles a month will not get you the results you are looking for.

Now if you have the money to spend on your advertising. PPC is a great way to build your home business granted you know or you have someone who knows what they are doing. With PPC you must know what you are doing or else your money will be going down the drain. You must know which keywords are returning the most results and then focus on those keywords. You must also know which keywords are not performing for you. I see many people choose irrelevant keywords and they keep spending money on those keywords with no results. When it comes to PPC advertising you must have a good size monthly budget. You can start with 500 dollars a month but in order to be truly effective a monthly budget of 3,000 dollars a month is much more suitable. And with PPC you must closely monitor your stats to make sure your money on your home business is being spent properly.

These are just a few of the ways to advertise besides using classified ads . These other methods of advertising are much more effective than using classified ads to build your home business .
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